All commercial organisations recognise the importance of the new business function. It is the pipeline that
delivers growth and sustainability to a company and as such commands a place high on the agenda in any boardroom. However, it is equally true that new business development is often relegated to those either with no time to fully engage with the process, or to those with little experience or understanding of how to go about it.
At the heart of the process is the art of identifying, contacting and converting targets
into genuine new business opportunities.
The New Business Group is an independent company specialising in new business assessment,
planning and lead generation. TNBG has five core services, often used in combination:
TNBG Telemarketing
As a core strength TNBG undertakes telemarketing, generally with the ultimate aim of creating interest in a client‘s proposition and establishing a genuine meeting opportunity. Finding and engaging with named prospects via the telephone is a skill that very few client companies possess, and even fewer would want to undertake.
Post-call contact management is another aspect of the process that is often overlooked. Developing new business prospects can take a long time and managing contact information, responses and agreed call back positions will reap rewards if properly executed.
• Global cold calling
• Direct representation
• Market intelligence gathering
• Regular status reporting
