All commercial organisations recognise the importance of the new business function. It is the pipeline that
delivers growth and sustainability to a company and as such commands a place high on the agenda in any boardroom. However, it is equally true that new business development is often relegated to those either with no time to fully engage with the process, or to those with little experience or understanding of how to go about it.
At the heart of the process is the art of identifying, contacting and converting targets
into genuine new business opportunities.
The New Business Group is an independent company specialising in new business assessment,
planning and lead generation. TNBG has five core services, often used in combination:
TNBG Data Management
Fundamental to the programme is the identification of possible new customers and the right contacts to ensure the widest possible exposure. We have the expertise in finding these prospects and managing the communication with them. The management of a client’s database (or the creation of one) is therefore a critical part of the TNGB service.
• Creating and customising prospect database
• List sourcing
• Data cleansing
• Contact management
• Performance measurement
