All commercial organisations recognise the importance of the new business function. It is the pipeline that
delivers growth and sustainability to a company and as such commands a place high on the agenda in any boardroom. However, it is equally true that new business development is often relegated to those either with no time to fully engage with the process, or to those with little experience or understanding of how to go about it.
At the heart of the process is the art of identifying, contacting and converting targets
into genuine new business opportunities.
The New Business Group is an independent company specialising in new business assessment,
planning and lead generation. TNBG has five core services, often used in combination:
TNBG Communications Development
The creation of an appropriate and appealing ‘proposition’ is critically important. It is often the case that delivering a tantalising and differentiating reason to engage with the prospect company is overlooked or underestimated. TNGB can advise on the potential and deliverability of any proposition and its appropriate medium. Many years of marketing experience and an independence of view can be invaluable in this regard. We can also advise on other marketing collateral that impacts on the new business programme, as well as with sourcing or proposing providers of creative services.
• Proposition development
• Copywriting
• Presentation and pitch doctoring
• Marketing, advertising and PR support
