All commercial organisations recognise the importance of the new business function. It is the pipeline that
delivers growth and sustainability to a company and as such commands a place high on the agenda in any boardroom. However, it is equally true that new business development is often relegated to those either with no time to fully engage with the process, or to those with little experience or understanding of how to go about it.
At the heart of the process is the art of identifying, contacting and converting targets
into genuine new business opportunities.
The New Business Group is an independent company specialising in new business assessment,
planning and lead generation. TNBG has five core services, often used in combination:
TNBG Research
Understanding the environment in which you are selling can greatly enhance you chances of success. Whilst all clients know their market well, an independence of view can often provide further rewarding opportunities. In addition, as every cold call is a chance to gather more important information, this process is on going throughout the life of the programme.
• Competitor analysis
• Market research
• Lead generation and intelligence gathering
